Twenty years ago, baby wipes were the only wipes known to consumers. But today, the wipes market is evolving, and household wipes and personal care wipes have become the largest sellers in the wipes market. In North America, baby wipes account for 20 percent of all wipes sold, while household wipes account for 35 percent of all wipes sold, according to Phillip Mango, president of U.S. consulting firm Phillip Mango. At the same time, disinfecting wipes and floor wipes should each account for 10% of the wipes market sales. Worldwide, however, baby wipes remain the best-selling, accounting for about 32% of retail sales; This was followed by household wipes, which accounted for about 30%; Industrial wipes accounted for 9%; Cleaning and disinfecting wipes accounted for 8%; Floor wipes also accounted for 8 percent.
As more and more consumers focus on green and environmental protection, the wipes industry must learn how to meet these expectations. "Nonwovens manufacturers should constantly scale new heights of environmental protection and develop biodegradable products.
The important value of wipes is that they save consumers a lot of time. "In North America, the economic recovery and reduced unemployment have increased consumer income and reduced consumer activity time, which has led to an increase in wipes consumption." "At the same time as the global economy recovers, it is also necessary to spread the habit of using wet wipes to developing countries and regions to promote economic growth, mainly in China, Latin America and Eastern Europe."
Today's flushable wipes can literally flush down the toilet bowl. The development of this product brings us a new convenient experience for consumers. This product has higher performance and better sustainability, and is also very friendly to the environment.
In addition to convenience, eco-friendly wipes are another important purchasing criterion for today's consumers.
"Sandler is a sustainable product company, making sustainable and eco-friendly products one of our top priorities, and choosing raw materials that use less energy in the production process." Says Tim Weber, Sandler's director of sanitary wipes sales.
From the current market point of view, the best-selling ranking is as follows, for reference only:
Pure water baby wipes
Cleaning and disinfecting wipes
Makeup remover moisturizing cleansing wipes
Flushable wipes
Floor wipes
BBQ wipes